Your face has three serums and a sunscreen. Your back has a baby wipe. So we gave the wet wipe a job — one active per need, dosed to work, sealed fresh every single time.
“The wipe that finally respects your skin.” GQ“Skincare logic, below the jaw.” Allure“The gym bag upgrade we didn't know we needed.” Men's Health“Honest, engineered, beautiful.” Well+Good“The wipe that finally respects your skin.” GQ“Skincare logic, below the jaw.” Allure“The gym bag upgrade we didn't know we needed.” Men's Health“Honest, engineered, beautiful.” Well+Good
GQMEN'S HEALTHAllureWELL+GOODCosmopolitan
// The named problem
Below the jaw, you're on your own.
Face skincare became a science. Actives, pH, barrier care — a generation learned to read labels. And then it reached for a baby wipe to handle everything else. The needs between morning and evening were served by products designed for infants, hospitals, or no one.
Your face
✦ Vitamin C, 8 a.m.
✦ Niacinamide, dosed
✦ SPF 50, reapplied
✦ Retinol, alternating nights
Everything else
— A bar of soap from 1952
— A wipe designed for infants
— Perfume over the problem
— Or nothing at all
01
Back acne is skin care
Pores, congestion, sweat — treated like a disease or ignored.
02
Between gym and meeting
The moments your bathroom routine doesn't reach.
03
Before. And after.
You know what it's for. We designed it knowing.
// The line — one active, one job
Shop the line.
Every product, option, image, and price shown here is loaded from your Shopify catalog.
An unscented, individually wrapped wipe for occasional external intimate skin care. The proposed lotion targets pH 3.8–4.5; final batch and finished-product tolerance data are pend
A scented, individually wrapped body wipe for surface sweat and residue between showers. Zinc ricinoleate is included with odor-binding intent; finished-product performance has not
A fragrance-free, individually wrapped leave-on body wipe with a proposed 0.5% salicylic-acid lotion. Finished-wipe delivery, dose, and product status require verification.
$24.00 – $108.00
// The whole ritual — 20 seconds, anywhere
Tear. Wipe. Bin.
~2 sec01
Tear at the notch
One sealed single, exactly as wet as the day it was made. No tub, no lid, no gamble.
~15 sec02
One pass, one wipe
8" × 12" of thick cloth — sized for a body, not a face. The active does the work; you just apply it.
~3 sec03
Bin it
Biodegradable plant fiber, but not flushable — no wipe truly is, whatever the tub says. Honesty is the brand.
// 3 taps, 10 seconds
Build your routine.
Answer three questions. We'll match the active to the need — that's the whole science.
01 — Where's the need?
02 — When do you reach?
03 — Your skin is…
// Your match
Wipelo HER
An unscented, individually wrapped wipe for occasional external intimate skin care. The proposed lotion targets pH 3.8–4.5; final batch and finished-product tolerance data are pending.
Formulated, not fragranced✦Dosed to work, not to mask✦One active. One job. Done properly.✦Back skin is skin✦Formulated, not fragranced✦Dosed to work, not to mask✦One active. One job. Done properly.✦Back skin is skin✦
// Anatomy of a wipe
Yes, wet wipes. Functional ones.
The category spent forty years running from those two words — hiding them behind "cloths," "towelettes," "freshening tissues." We put our name on them instead, and gave the wipe what it never had: a job.
01
One hero active per SKU
Active-Matched Formulation™ — salicylic for back skin, zinc for odor, cranberry + lactic for her. Chosen for the exact skin it serves, dosed to work.
02
Inside your skin's real pH
Adult body skin lives at pH 4.5–5.5. Every batch is formulated and tested inside that window. pH-True™ — your acid mantle, respected.
03
Sealed one by one
Single-Seal Fresh™. The 50th wipe is identical to the 1st — no drying tubs, no half-moist regrets, nothing improvised.
// WIPELO FIRST — SPEC
ActiveZinc odor complex + aloe
DoesNeutralizes at source
pH4.5–5.5 [pH-TRUE™]
ClothPlant-fiber, biodegradable
Format50 × Single-Seal Fresh™
Free fromAlcohol · parabens · fragrance
AssessedBoard-certified derms*
0%
Felt fresher all day*
*4-week use study, n=104 — dummy figure, see manifest
0%
Skin felt calm, not stripped*
*Same cohort — dummy figure, see manifest
0%
Replaced their previous wipe*
*Same cohort — dummy figure, see manifest
// The honest table
Any wipe removes sweat. That was never the question.
Wipelo
Baby wipes
"Fresh" body wipes
Bar of soap
Removes surface sweat
✓
✓
✓
✓
Formulated for adult body skin
✓
✗ — infants
✗
✗
pH-matched 4.5–5.5
✓ pH-True™
✗
✗
✗ (pH ~10)
Treatment active, dosed
✓ one per SKU
✗
✗ perfume
✗
Individually sealed
✓ all 50
✗ shared tub
✗
—
Odor treated at source
✓ zinc complex
✗
✗ masked
✗ briefly
Fits in a jacket pocket
✓
✗
✓
✗
Price per use
$0.60
$0.04
$0.35
$0.02
Row one is a tie on purpose. We don't win on price either — we win on engineering. If $0.04 does it for you, we genuinely respect that.
// Beautifully carried
The product you're not embarrassed to leave on the counter.
Marble counter. Gym bag. Bedside table. It photographs in all three — because design is positioning, not decoration.
// The object
Anodized tin · refillable
✦Functional Wet Wipes™WipeloBare
FUNCTION · PORE CLEARANCE ACTIVE ··· SALICYLIC ACID 2% pH ······· 4.5–5.5 [pH-TRUE™]
Batch 0426 · pH 4.9 ✓
✦Functional Wet Wipes™WipeloFirst
FUNCTION · ODOR CONTROL ACTIVE ··· ZINC COMPLEX + ALOE pH ······· 4.5–5.5 [pH-TRUE™]
Batch 0426 · pH 4.9 ✓
WTravel Tin · holds 10
4.8
2,847 reviews*★★★★★ · verified buyers97% would recommend* *dummy data — see manifest
★★★★★
"The 40 minutes between the gym and my 9 a.m. used to be a problem. Now it's one sealed packet. Nobody at work knows, which is the whole point."
Marcus T.
@marcus.lifts · Trains 5x/week · Chicago
✓ Verified
★★★★★
"Finally a brand that says what it's for without being weird about it. FIRST lives in the nightstand. No sting, no perfume cloud, no baby-aisle shame."
Dana R.
@dana.reads · Retinol-literate since 2019 · Austin
✓ Verified
★★★★★
"I fly weekly. Individually sealed means the last wipe in the box is as wet as the first — every other brand I tried dried into sadness by week two."
Priya K.
@priya.flies · Travels 40 weeks a year · NYC
✓ Verified
★★★★☆
"BARE actually helped my back after two weeks of consistent use. Wish it was cheaper, but it's the only thing that treated it like skincare instead of a punishment."
Jordan M.
@jrdn.moves · Hot yoga, 4x/week · LA
✓ Verified
★★★★★
"Bought for travel, stayed for everything else. The spec label on the pack is a conversation starter — I've converted three friends by leaving it on the counter."
Sam W.
@samwdesign · Design lead · Portland
✓ Verified
★★★★★
"My skin strips if you look at it wrong. pH-matched turned out to be the difference between 'refreshed' and 'tight and angry.' HER is the first one that gets it."
Elena V.
@elenav.mia · Sensitive skin · Miami
✓ Verified
// Seen on your feed*
The receipts.
Real people, real counters, real gym bags. (*Prototype: placeholder creators & clips.)
▶ 2.1M
▶
@marcus.liftsgym → boardroom in 20 min. the sealed singles are cheating
▶ 890K
▶
@dana.readsthe pack they said i wouldn't be embarrassed by. correct.
▶ 1.4M
▶
@priya.flies40 flights a year. wipe #50 as wet as wipe #1. tested it.
▶ 640K
▶
@samwdesigntear ASMR you didn't know you needed 🤌
▶ 3.2M
▶
@thelabtestsi pH-tested 6 wipes on camera. one was telling the truth.
@jrdn.movesreply · 2w
bought after the pH video. my back cleared in a month, not kidding
♥ 4,218reply
@elenav.miareply · 1w
the "we email you 3 days before shipping" thing is real btw. most respectful sub I have
♥ 2,907reply
@coach.drereply · 3d
told my whole 6am class. the tin lives in my duffel now
♥ 1,655reply
// Wipelo Bare · salicylic 2% · drag the line
Week 0*Week 4* · pH-True™
*Illustrative placeholder images — not real customer results. Real before/afters require documented, consented customer photos + typical-results disclosure.
// Risk, reversed
The Skin-Is-Skin Guarantee.
Use it for 30 days — really use it. If your body isn't convinced, tell us and we refund every dollar. No return label, no interrogation, no fine print doing push-ups.
Fewer than 1% ever ask.* — *dummy figure, see manifest
W
// The manifesto
Your face got a science project. Everything else got a bar of soap from 1952. We thought that was strange enough to fix.
So we did what the category never dared: we put our name on its most embarrassing words. Functional Wet Wipes™ — one active per need, dosed to work, matched to your skin's real pH, sealed fresh every single wipe. Not another gentle, natural, fresh-scented nothing. A wet wipe with a function, built for how you actually live.
// Asked, answered
Questions people actually ask.
Yes. We say it on the front of the pack. The difference is the word before it: functional. A baby wipe removes surface sweat and adds nothing. Each Wipelo SKU carries one treatment active with a stated function — pore clearance (BARE), odor control (FIRST) — formulated inside adult skin's pH window and sealed individually. If all you need is sweat removal, a $0.04 wipe genuinely does that. This is for the jobs.
In one click, from your account, no chat with a retention specialist. We email you 3 days before every shipment so you can swap SKUs, skip a month, or cancel before anything ships. Subscriptions should be a convenience, not a trap.
Most people start with FIRST — it's the multi-purpose one, and the one you'll reach for most. If body breakouts are the specific problem, start with BARE. The 10-second quiz above will match you, or take the guess out entirely with a bundle.
Adult body skin sits at pH 4.5–5.5 — the acid mantle that keeps your barrier intact. Most soap sits near pH 10; most wipes never state theirs. Every Wipelo batch is formulated and tested inside the 4.5–5.5 window. That's the whole claim, and we can show it per batch.
The cloth is plant-fiber and biodegradable. It is not flushable — no wipe truly is, whatever the tub says. Bin it. Honesty is the brand; this is what it looks like on an unglamorous question.
The Skin-Is-Skin Guarantee: 30 days, full refund, no questions, no return shipping. Fewer than 1% of customers ever use it* — we'd rather lose a sale than argue with your skin. (*dummy figure for prototype.)
An unscented, individually wrapped wipe for occasional external intimate skin care. The proposed lotion targets pH 3.8–4.5; final batch and finished-product tolerance data are pend
A scented, individually wrapped body wipe for surface sweat and residue between showers. Zinc ricinoleate is included with odor-binding intent; finished-product performance has not
A fragrance-free, individually wrapped leave-on body wipe with a proposed 0.5% salicylic-acid lotion. Finished-wipe delivery, dose, and product status require verification.
$24.00 – $108.00
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